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Stand Out Online: 10 Secrets to Social Media Success
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Stand Out Online: 10 Secrets to Social Media Success


When: Monday, December 4, 2017
From 8:00 am to 11:30 am
Where: Wells Fargo Bank Conference Center - Concourse Level
150 East 42nd Street
(Between Third and Lexington Avenues)
New York, New York  
United States

Registration Information
Online registration is closed.


Stand Out Online: 10 Secrets to Social Media Success


You're on Facebook, Instagram and Twitter.

But, how effective are your posts and does your message resonate?

Social media can be the most powerful form of marketing and market research the world has ever seen. Join New York Women in Business and hear Anna Gonzalez, our keynote speaker, share secrets about how it can help you and your business grow. Learn to:


  • Choose and prioritize your social media platforms
  • Use storytelling to create an engaging and powerful brand online presence
  • Convert social media success into tangible business opportunities

PLUS There will be a speed networking exercise after the presentation. Meet 50+ new peers in both your own and other industries. You asked for it, we heard you!

Previous events have "Sold Out" and registration closed early.  Don't wait and risk missing out.

Keynote Speaker - A Social Media Pro


Anna Gonzalez is the Head of Social Media for Nasdaq. In this position, she oversees social video production, editorial voice and social marketing campaigns.

Prior to joining Nasdaq, Anna was the Head of Social Media for CNBC and was responsible for leading the Social Marketing and Social News Teams. This included running paid and organic social campaigns to drive tune-in, social referrals to and grow brand awareness. She helped the organization generate creative social content that engaged the network's growing multi-platform audience.

Before coming to the New York area, Anna was the Social Media Manager at CNN. There, she and her team produced news for a variety of social platforms (which included the launch of CNN on Snapchat Discover) and drove initiatives to engage with social audiences, increase traffic and promote on-air programming. Anna started her career doing digital roles for News 8 in Austin and at the CBS affiliate in Dallas. Anna holds a BA in Corporate Communications and Public Affairs from Southern Methodist University.

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Event Schedule
8:00 - 8:30 am Registration/Networking/B2B Exhibitors
8:30 - 8:45 am Welcome & Opening Remarks
8:45 - 9:45 am Keynote Presentation/Q&A

9:45   - 10:45 am NEW: Speed Networking Exercise

10:45 - 11:00 am Sharing & Wrap-Up

11:00 - 11:30 am Visit Exhibitor Tables

$25 FWA Members

$49 Non-Members, Register by November 19th for early bird price of $29
Free for Veterans with thanks for your service.  Call the FWA Office 212-533-2141 for complementary registration.

NOTE: Registration for this event is required in advance for security purposes, and closes on 11/30/17; walk-ins will not be permitted. Please present photo-ID at entrance.


B2B Exhibit Tables are available at $100 each, which includes entry for one attendee. Exhibit materials are Carry-In / Carry-Out please. Contact Entrepreneur Co-Chair to request an Exhibitor Table.  Exhibition tables are limited! First come, first served.

Subway: 4/5/6/7/S to Grand Central station.


Special thanks to Wells Fargo Bank for hosting space for this event. Without Wells Fargo’s generous contribution, this event would not be possible.


This event is organized by the Entrepreneurs Committee of the FWA of NY, Inc.


About NY Women in Business: NYWIB
The brainchild of SCORE NYC, NYWIB is a coalition of organizations committed to supporting women’s business initiatives. Member organizations are the Financial Women’s Association of New York, We NYC, NAWBO NYC, What Now What Next, NY Women in Communications, and Townsquared.  Offering a supportive community for learning and cross-fertilization of ideas with peers across diverse industries, as well as an opportunity to shop for business services from selected exhibitors, is NYWIB’s mission. 


About the FWA
Established in 1956, the FWA is a 501(c)(3) nonprofit professional organization with a membership of approximately 1000 female and male professionals working in the financial services industry or who hold a financial position in another industry. The FWA has a long tradition of encouraging women to seek career opportunities in finance and business through mentorship and networking.



  • Register to attend in addition to signing up for a table if you want to be an exhibitor
  • Registration closes on November 30. NO WALK-INS at this venue. You must be pre-registered to attend the event (absolutely no registration at the door)
  • If you register BEFORE Monday, November 20, your business and contact info will be included in the New York Women in Business Rolodex, a business directory that will be handed out as a resource to all attendees (unless you opt-out post registration email:

Reservations Required -- Bring Photo ID -- NO WALK-INS

 Reservations/Cancellations and payments are required by Thursday, November 30, 2017


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