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Night of the Round Tables - Discover the Latest Marketing, Media and Communication Trends
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Night of the Round Tables - Discover the Latest Marketing, Media and Communication Trends Export to Your Calendar

9/20/2018

When: Thursday, September 20, 2018
From 6:00 pm to 8:30 pm
Where: NYC Department of Small Business Services
110 William Street, 4th Floor
New York, New York  10038
United States
Contact:

Registration Information
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Details

Night of the Round Tables - Discover the Latest Marketing, Media and Communication Trends



How and when do you seek media attention? How do you handle media attention that you don’t seek? We’ve all heard “content is king” but what kind of content and where’s the kingdom? Whether you work for yourself or for a large corporation, you will come away with practical tips and strategies to help you advance your career and make a bigger impact. Our interactive roundtable format bakes in meaningful interaction with fellow attendees and industry experts. PLUS: we know you’re curious about networking bingo!

 

Join us as we take on some of the hottest topics on today’s communication landscape. At this interactive event, you’ll have two opportunities to join subject matter experts and other attendees at tables devoted to a specific topic. Table topics include: Branded Content Curation, Personal Branding, Media Relations 101, Social Engagement, Strategic Transitioning and Strategic Business Planning.

TOPICS AND SUBJECT MATTER EXPERTS


Georgia Galanoudis imageBranded Content Strategy
What you tell people about yourself or your business directly impacts how people feel and think about you. Learn how to develop a powerful content marketing strategy as part of your their marketing mix from Georgia Galanoudis, VP Strategic Planning, Rauxa & VP of Communications, NYWICI.

 

 

 

 

 

Robyn Hatcher PhotoPersonal Branding
Your resume may be great but do you have a personal brand to set you apart and make you memorable? Meet with Robyn Hatcher, communication/public speaking expert and author to learn how to identify your personal brand and harness its power in business, the workplace and ultimately your career.

 

 

 

 



Liz Castoro PhotoMedia Relations 101
Public relations can help tell your business' story, shape your image and ultimately create and drive awareness. Meet with public relations professional Liz Castoro, Public Relations Director, Global Communications at MetLife to learn how to work with the media and harness the power of communications outside the business.

 

 

 

 

 

 

Liz Kressel PhotoSocial Media
How effectively and efficiently are you leveraging social media in your marketing? Are you aware of and taking advantage of emerging trends and platforms? Meet with social media professional Liz Kressel ,Digital media executive and entrepreneur Managing Director of Lizard Media and Principal for MAG Consulting.

 

 

 

 



Jennifer Owens PhotoStrategic Transitioning
Have you explored idea of a career outside of the typical 9 to 5 jobs as a consultant or worker in the new "gig economy"? Learn what it takes to thrive in your next chapter from Jennifer Owens, former editorial director at Working Mother Magazine, founder of Jennwork Consultancy, and Editor, Content Strategist for HealthyWomen.org.

 

 







twitter logo Tweet out our event to @FWAny.

Event Schedule
6:00 pm - 6:15 pm Registration
6:15 pm - 6:45 pm Networking Bingo
6:45 pm - 8:00 pm Roundtables
8:00 pm - 8:30 pm Networking

Cost
$25 FWA Members  |  $50 Non-Members  |  Light Refreshments* included

*FYI - Due to venue policy, alcohol will not be served at this event.

Directions
Subway: 2/3/4/5/J/Z to Fulton Street.
    


This event is organized by the Entrepreneurs Committee of the FWA of NY, Inc. and the coalition members NYWICI and WENYC.

 

About NY Women in Business: NYWIB
The brainchild of SCORE NYC, NYWIB is a coalition of organizations committed to supporting women’s business initiatives. Member organizations are the Financial Women’s Association of New York, We NYC, NAWBO NYC, What Now What Next, NY Women in Communications, and NYBCNA.  Offering a supportive community for learning and cross-fertilization of ideas with peers across diverse industries, as well as an opportunity to shop for business services from selected exhibitors, is NYWIB’s mission. 


About the FWA
Established in 1956, the FWA is a 501(c)(3) nonprofit professional organization with a membership of approximately 1000 female and male professionals working in the financial services industry or who hold a financial position in another industry. The FWA has a long tradition of encouraging women to seek career opportunities in finance and business through mentorship and networking.


Reservations Required -- Bring Photo ID -- NO WALK-INS

 Reservations/Cancellations and payments are required by Tuesday, September 18, 2018


 
 

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