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What You Say Matters: Perfect Your Pitch and Stand Out
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What You Say Matters: Perfect Your Pitch and Stand Out


When: Thursday, April 20, 2017
From 8:00 am to 11:00 am
Where: Wells Fargo Bank Conference Center
150 East 42nd Street - Lower Level
New York, New York  10017
United States

Phone: 212-533-2141

Registration Information
Online registration is closed.

What You Say Matters: Perfect Your Pitch and Stand Out

A co-sponsored event with NY Women in Business (NYWIB)



Hear how four successful businesswomen developed powerful selling messages that differentiate and connect.

Whether your customers are face-to-face, indirect, or online, join us and learn how to:

  • Define your customers and the value of your products and services
  • Highlight your competitive points of difference and advantage
  • Make your offerings and benefits relevant to what your customer really wants/needs
  • Edit your message so it is focused, persuasive, and memorable

Register Today, Space is Limited.




Our four panelists represent fashion, digital marketing, media, and launching a food product, and can speak to a challenge that all businesses face: being perceived as different and better, and CHOSEN.

Maisha Walker photoMaisha Walker, President, Medium Message, a digital marketing agency dedicated to helping small businesses create a profitable presence and acquire customers online. Maisha has been creating Web sites and digital marketing campaigns for more than 20 years including work for Mars Chocolate, Columbia University, Unilever, Princeton University, WJ Detusch (the owner of Yellow Tail wines), an NBA player, Carver Bank, Save the Children and more. She is the winner of a 2016 NY Chamber of Commerce Best in Business Award, has been featured on Fox News, NBC News, Forbes, Entrepreneur and Black Enterprise, and is a featured online columnist with Inc. Magazine. She has toured the country with Microsoft Bing, JP Morgan Chase, Deluxe, and Capital One, educating business owners on winning with digital marketing.

Flora Pringle photoFlora Pringle, CEO, Founder, Cracked Candy, created a delicious, naturally sugar free candy that is safe for teeth and diabetics. Cracked Candy invests in the local Brooklyn community by providing work for people with disabilities. Flora has a background in advertising and education and is a mother of two young boys.





Marina Levine photoMarina Levine, President and Creative Director, Capsule Collective International, is a designer and footwear executive. Her company, Capsule Collective, develops footwear brand and product concepts via a vertically integrated model of direct selling and manufacturing to major retailers. Marina is a footwear industry expert with a history of working with companies such as such as Nordstrom, DSW, JCPenney, and Anthropologie. She has designed for Tahari, Ellen Tracy, Rebecca Minkoff, and many Private Label Brands.



Joanne RobertsJoanne Roberts, Co-Founder, WHAT NOW WHAT NEXT, a Marketplace and collaborative network for women entrepreneurs, creatives and consultants, connecting them with customers and clients, new business opportunities, and the support and expertise they need to launch and grow their ventures. Joanne is also a serial entrepreneur who has experienced wide-ranging success in the media business, creating three original series for television, heading production companies and receiving top industry awards. A new media pioneer, Joanne attracted funding from AOL and Ameritech as CEO of Kidsites 3000, back in 1995. She generated innovative web communities for kids and teens in partnership with AOL, CBS, Nickelodeon and ABC/Disney, leading the way with digital video, blogging and social media.

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Event Schedule
8:00 - 8:30 am Registration/Breakfast
8:30 - 9:30 am Panel Discussion
9:30 - 10:00 am Q&A/Group Discussion

10:00 - 11:00 am Networking/Shopping

SAVE 40% Early Bird extended through April 14th: $29 FWA Members and Non-Members
Starting April 15th: $49 FWA Members and Non-Members
Includes breakfast


Exhibitor Tables $100 (includes entry for one). Click here to register for a table.

Subway: 4/5/6/7/S to Grand Central station.


Special thanks to Presidents Circle Company Wells Fargo for hosting this event.


This event is organized by the Entrepreneurs Committee of the FWA of NY, Inc.


These quarterly breakfast meetings are sponsored by NY Women in Business (NYWIB), a coalition that now includes SCORE NYC, NAWBO NYC, WHAT NOW WHAT NEXT, the Financial Women’s Association of New York, NY Women in Communications and Townsquared. It offers a supportive community for learning and cross-fertilization of ideas with peers across diverse industries, and an opportunity to shop for business services from selected exhibitors.  


Reservations Required -- Bring Photo ID -- NO WALK-INS

 Reservations/Cancellations and payments are required by Tuesday, April 18, 2017
No refunds available.


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