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Unlock the Heart of Your Brand Story
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Unlock the Heart of Your Brand Story


When: Wednesday, September 13, 2017
From 5:00 pm to 8:15 pm
Where: Wells Fargo Bank Conference Center - Concourse Level
150 East 42nd Street
(Between 3rd & Lexington Avenues)
New York, New York  
United States

Phone: 212-533-2141

Registration Information
Online registration is closed.


Unlock the Heart of Your Brand Story


What is branding? Why does it matter? Do you have a brand story? How is it integrated into your marketing strategy? How effectively are you communicating it? Are you using today’s technology to ensure your brand is clear, consistent and resonating across all platforms? Whether ‘you’, the individual, or ‘your firm’, we all want to be unforgettable for the right reasons. Join NY Women in Business and a panel of experts to address these questions and more.




Jennifer Prosek: “Storyteller” – Public Relations

Influencing the global economy by telling our clients' stories, Prosek Partners are specialists who bring passion, energy, creativity and modern thinking to the financial and corporate sectors. As a leading international public relations and financial communications consultancy with offices in New York, London, Los Angeles and Connecticut, Prosek Partners ranks among the top 20 independent public relations firms in the US and among the top five financial communications consultancies in the US and UK. The firm has been listed as an Inc. 5000 Fastest Growing Company of the Year for four years running and ranked among the Top 20 in New York Observer’s PR Power List in 2014.

Founder and CEO Jennifer Prosek is a published author and frequent speaker. Her book "Army of Entrepreneurs," published in 2011, received praise from Columbia Business School, Wharton and INSEAD. Her second book "Raising Can-Do Kids," co-authored with Brown Ph.D. Richard Rende, was published by Penguin Random House in the summer of 2015.




Janet Odgis: “Make Business Beautiful” – Branding Design


After receiving her MFA from Yale University, Janet Odgis founded Odgis + Company, an award-winning, woman-owned branding firm based in NYC. Janet is the firm’s president and creative director.

For top-tier companies who value the power of design, Odgis + Company provides creative branding expertise across multiple platforms, differentiating each business in a crowded marketplace.

Odgis + Company has worked with some of the world’s most prestigious corporations including Vornado, Elizabeth Arden, PwC, and the Eurasia Group, reinventing ways to define and express their brands.

Odgis + Company is a member of the Women’s Business Enterprise National Council (WBENC) and a NYC certified Women’s Business Enterprise (WBE), which affirms that the business is woman-owned and operated. Janet is also a member of the Women President’s Organization (WPO) and the American Institute of Graphic Arts (AIGA), and has taught Design at The Cooper Union as Adjunct Professor.


Raleigh Mayer: “Gravitas Guru” – Strategist


Raleigh Mayer, the Gravitas Guru and principal of Raleigh Mayer Consulting, helps leaders elevate presence, enhance communication, and become more sophisticated at managing their relationships and reputations. She is an advisor, coach, educator, and speaker, serving large corporations, private firms, and individual executives. Raleigh has counseled and trained dozens of CEOs, CFOs, and CIOs, as well as thousands of business leaders from Fortune 500 companies, representing a wide variety of enterprises including financial services, technology, government, the armed forces, advertising, law, consumer products, non­profit, and public interest groups. Some of her signature presentations and seminars include “Getting to Gravitas”, “Persuasive Presentation”, “Natural Networking”, and “The Seven Ups of Successful Leadership”.

Currently a senior fellow at the Logos Institute for Crisis Management and Executive Leadership, Raleigh is also an instructor at Barnard College’s Athena Center for Women’s Leadership, and a lecturer at Harvard Business School. A frequent presenter at Columbia University’s Master in Business Administration, Professional, and International programs, Raleigh has served as a coach for New York University’s Stern School of Business, and was an adjunct professor of marketing and management at NYU for more than 20 years.


Maisha Walker photoMaisha Walker: “Internet Strategist” – Digitalist

Maisha Walker is Founder and President of Message Medium, a digital marketing agency that helps successful brands harness the power of digital to achieve aggressive growth. After working in direct marketing and then finance, Maisha became one of the early experts in the digital marketing industry in the mid-90s and after 20 years she is still innovating. Message Medium is the winner of a Best in the Business award from the Manhattan Chamber of Commerce.

Maisha recently completed a five-city tour with Microsoft Bing and is a featured online columnist with Inc. Magazine where she created “The Internet Strategist” and grew it to the highest trafficked blog on in less than one year. Her column has been quoted and featured by such diverse brands as Business Week, Guy Kawasaki, Rieva Lesonsky (the former editor of Entrepreneur magazine), the American Marketing Association and even Perez Hilton. She has also toured the country with companies like Microsoft Bing, JP Morgan Chase, Deluxe, Capital One, been featured in Forbes Magazine, Entrepreneur Magazine, Black Enterprise, on Fox News and on NBC news for her insights on Internet Marketing and has worked on digital marketing campaigns for clients including Mars Chocolate, Columbia University, Unilever, Carver Bank, WJ Detusch the owner of Yellow Tail wines, NBA player Kyle Lowry, Save the Children, Karlsson’s Vodka and more. She started programming at the early age of 9.


Giovanna Drpic: “Press Relations, without Pressure” – Journalist

Giovanna Drpic is an Emmy-winning journalist who currently serves as political reporter for CBS46 News in Atlanta. She previously served as host/producer of the Emmy-nominated business show, "Money & Main$treet", on Verizon FiOS1 News Long Island. Giovanna also worked as a reporter at the NY Fox duopoly, WNYW/WWOR, where she broke many stories, including the contents of the search warrant in the David Letterman extortion plot, a national exclusive. Giovanna has also been honored by the NY Associated Press Awards, Folio Awards, the Press Club of Long Island and the Garden State Journalism Association. She was part of the WWOR team that won an Emmy for coverage of the "Miracle on the Hudson". She has also worked in Orlando, Memphis and Huntsville, Alabama.

Giovanna has a Master's degree in economics, in addition to a Bachelor's degree in communications from Florida Atlantic University. Giovanna has moderated and served as a panelist for topics ranging from personal branding to women's empowerment to small business trends. As you may have guessed from her name, Giovanna’s background is diverse. She is not only Bolivian, but she’s also Peruvian, German and Croatian. She has mentored young adults for years and volunteered for a number of charities. She previously co-hosted the NYC MDA Telethon, served as auctioneer for Wings Over Wall Street to fight ALS and emceed for the Latino Center on Aging.


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Event Schedule
5:00 - 6:15 pm Registration/Networking/B2B Exhibitors
6:15 - 6:30 pm Welcome & Opening Remarks
6:30 - 7:30 pm Panel Discussion/Q&A

7:30 - 8:15 pm Closing Remarks/Networking Reception/B2B Exhibitors

$25 FWA Members

$59 Non-Members, Register by August 31st for early bird price of $39
Free for Veterans with thanks for your service.  Call the FWA Office 212-533-2141 for complementary registration.


B2B Exhibit Tables are available at $100 each, which includes entry for one attendee. Exhibit materials are Carry-In / Carry-Out please. Contact Entrepreneur Co-Chair to request an Exhibitor Table.

Subway: 4/5/6/7/S to Grand Central station.


Special thanks to Wells Fargo Bank for hosting space for this event. Without Wells Fargo’s generous contribution, this event would not be possible.


This event is organized by the Entrepreneurs Committee of the FWA of NY, Inc.


About NY Women in Business: NYWIB
The brainchild of SCORE NYC, NYWIB is a coalition of organizations committed to supporting women’s business initiatives. Member organizations are the Financial Women’s Association of New York, We NYC, NAWBO NYC, What Now What Next, NY Women in Communications, and Townsquared.  Offering a supportive community for learning and cross-fertilization of ideas with peers across diverse industries, as well as an opportunity to shop for business services from selected exhibitors, is NYWIB’s mission. 


About the FWA
Established in 1956, the FWA is a 501(c)(3) nonprofit professional organization with a membership of approximately 1000 female and male professionals working in the financial services industry or who hold a financial position in another industry. The FWA has a long tradition of encouraging women to seek career opportunities in finance and business through mentorship and networking.


Reservations Required -- Bring Photo ID -- NO WALK-INS

 Reservations/Cancellations and payments are required by Tuesday, September 12, 2017



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